There are a lot of myths about affiliate marketing and many of them cause new brands and businesses to give up on one of the best and most lucrative ways to make a profit.
Whether you’re just starting out or already in the business of making money online, you should keep in mind that when it comes to promoting and selling other people’s products, the possibilities are endless, the ideas will keep flowing, and the opportunities are limitless.
A lot of people don’t know about affiliate marketing and those who do think that it’s ancient history and that it doesn’t work anymore. Nothing could be further from the truth, the people who overlook affiliate marketing are missing out on a fantastic tool to grow their business.
So today we’re going to shine a light on 3 myths and misconceptions about affiliate marketing and tell the truth about each one to show you the real potential and the bigger picture.
Let’s get started with the first myth.
1. Affiliate marketing is an easy way to make money
If affiliate marketing was that easy, everybody will join us and be promoting the products of their interest. Even though the concept and the process of affiliate marketing seem very easy at first, once you get started, you’ll realize that there is a lot of work to do and many things to learn and apply if you want to see results.
A lot is going on behind-the-scenes and the people who think that it’s the easiest way to make money online, they are in for a rough ride and an unpleasant experience.
An affiliate marketer is supposed to do a lot of work on a daily basis. Working on his writing techniques, SEO tools, social media activities, and research sessions. His first job is to attract visitors and offer them great value with his/her recommendations, and then send those readers to the merchant’s site where they can see the whole package and eventually take action.
The word “commission” is a big motivator for affiliate marketers, but to be able to make one, we have to go on a journey of trial and error before seeing our first check and enjoying the fruit of our success.
2. You need to be in a very popular niche to make money
Many people don’t even bother getting into a niche and trying its affiliate programs because they think that the market is too little and that there is no money to be made in it. So, they try to get into big markets and invest in bigger niches even though they have no prior experience and most importantly, no interest. Once again, by ignoring smaller niches, they are leaving money on the table.
Instead, we should be thinking and taking advantage of this opportunity. Sometimes, a small market can be the most fertile environment for your business.
Maybe there aren’t enough affiliates to offer people quality products, maybe some companies are looking for help to promote their services, and maybe by digging deeper, you can start your business and create your own product in that niche. That’s the beauty of affiliate marketing, you can always find a way to help people and make money.
3. Affiliate marketing is dead (or dying)
People don’t realize that the affiliate marketing industry is not dying, but changing. In my opinion, it’s changing for the better, it’s becoming bigger and more accessible than before. With a simple click of a button, you can be joining as many affiliate programs as you want.
More companies are adding an affiliate program to their businesses and making the process of promoting their products and services a lot easier for affiliate marketers.
Major companies like Google, Bing, Amazon and eBay have joined the affiliate marketplace and are putting their ads and products/services for millions of affiliates to promote. As long as you have a website that’s driving traffic, you can join these big names, apply what you learn as an affiliate marketer and start making money.
And let’s not forget the social networks like Facebook, Google+ and Twitter and how many affiliates managed to use the power of those platforms to take their businesses to the next level. Digital marketing has increased significantly because of social networks and it’s still expanding and growing to this day. Who can benefit from all of this? Now, you know.
So, I think that now you can see how affiliate marketing is helping a lot of companies make more money and giving millions of people the possibility to work from home and enjoy the lifestyle and the freedom they were looking for.
To learn more about affiliate marketing and see how it’s changing the lives of hundreds of people inside one community, check this detailed review that I recently wrote.
If you are looking for more freedom, more options to explore, make money and enjoy the fact of being your own boss, Wealthy Affiliate is the only place that can help reach all of that. Give a read to the article and let me know what you think.
Don’t hesitate to leave a feedback or a question if you have something to ask. I am always here to help.
To your success
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